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Passover Menu

Our Passover menu is packed with all your favorite holiday favorites—and a few twists that make them extra special! From savory brisket, cozy tzimmes, and our take on pike gefilte fish to indulgent chocolate toffee matzah and handmade desserts, we’ve got your Seder table (and snack cravings) covered all week long. Every bite is made with love, tradition, and a little bit of bubbe-approved magic.



Holiday Specials




Simply Nova's Famous Salmon & Pike Gefilte Fish

Sold per piece, Simply Nova's Salmon & Pike Gefilte Fish boasts a firm, luscious texture and a delightfully savory flavor. Poached to perfection and lightly seasoned, each bite is a flavorful celebration of this beloved traditional delicacy.

$7.00

Fish


Simply Nova's Traditional Gefilte Fish

Sold per piece, Simply Nova's Famous Salmon Gefilte Fish combines tender, flaky salmon with classic seasoning for a lighter, vibrant take on this beloved dish. Smooth, delicate, and bursting with fresh ocean flavor— sure to be a new favorite.

$5.50

Fish


Potato Latkes

Golden, crispy on the outside and tender inside, our potato latkas are the ultimate comfort food. Made fresh and fried to perfection, these traditional potato pancakes bring a satisfying crunch and a touch of nostalgia to any appetizer spread.

4-pack

$12


8-pack

$24



Apple Sauce

Our 8 oz apple sauce is made from slow-cooked, hand-selected apples with natural sweetness and a smooth, comforting texture. Perfect on its own or as a versatile pairing for both sweet and savory dishes.

$5.50



Fresh Grated Horseradish

Available in 8 oz orders. Choose from classic white, vibrant red, or a mix of both.

$7.99

Horseradish Flavors

Red

$7.99

White

$7.99


Charoset

Coming in a pint, our Ashkenazi charoset is a classic blend of crisp apples, toasted walnuts, sweet red wine, and warm cinnamon, finely chopped to the perfect rustic texture. Sweet, nutty, and gently spiced, it captures the traditional flavors passed down through generations. It’s a timeless Seder staple that balances symbolism with comforting, old-world taste.

$11



Potato Kugel

Golden, crispy-on-the-outside and tender-on-the-inside, our potato kugel is baked fresh and sold in hearty 24 oz portions.

$18



Tzimmes

Our house-made Tzimmes is a classic nod to old-school Ashkenazi comfort, slow-cooked with tender carrots, sweet potatoes, and plump dried fruit in a rich honey glaze. It’s gently spiced, perfectly balanced, and melts in your mouth with every bite. A true Williamsburg holiday staple—sweet, soulful, and made the way a neighborhood appetizing shop should.

8 oz

$7.00


Pint

$14.00



Matzah

We carry boxes of Streit's—a true New York classic—for your Seder table and the entire week of Passover.

$6.99




Soups




Matzo Ball Soup

Our matzo ball soup is all about substance: dense, flavorful matzo balls nestled in savory chicken broth with garden vegetables. A true taste of tradition. Sold by the quart and includes two matzo balls.

Pint

$6


Quart

$11.95



Matzo Balls

Each order comes with four matzo balls.

$6



Chicken Noodle Soup

Just like Bubbe used to make—hearty shredded chicken, tender egg noodles, and garden-fresh vegetables simmered in a flavorful, golden broth. This timeless soup warms the soul and satisfies every craving. Sold by the quart.

Pint

$6


Quart

$11.95



Chicken Broth

Pure, rich, and slow-simmered to perfection, Bubbe’s chicken broth is a flavorful foundation that brings warmth and depth to any dish. Sip it on its own or use it as the heart of your favorite recipes. Sold by the quart.

$10.99



Mushroom Barley Soup

Earthy mushrooms, tender barley, and savory herbs come together in this hearty, wholesome soup. Comforting and nourishing, it’s a vegetarian favorite that satisfies with every spoonful. Sold by the quart.

Pint

$6


Quart

$11.95

Vegetarian



Salads

A pound of salad serves about 4 to 5 guests.




White Fish Salad

Rich, flaky smoked whitefish blended with creamy mayo and a touch of seasoning to bring out its naturally savory flavor. Smooth, satisfying, and full of traditional deli charm—perfect for bagels, crackers, or serving as part of a classic appetizer spread.

1/2 pound

$13


1 pound

$26



Kippered (Baked) Salmon Salad

Rich, tender kippered salmon mixed into a creamy, tangy salad that’s bursting with smoky goodness. This hearty, flavorful salad is a delicious twist on a deli favorite—great for spreading or simply enjoying by the spoonful.

1/2 pound

$16


1 pound

$32



Classic Fancy Tuna Salad

Our take on a timeless favorite—chunky, high-quality tuna combined with crisp celery, tangy pickles, and a creamy dressing for a perfect balance of flavor and texture. Whether for sandwiches or as a salad plate star, it’s always a crowd-pleaser.

1/2 pound

$8


1 pound

$16



Health Cabbage Salad

A refreshing medley of shredded cabbage, crunchy carrots, and fresh garden herbs, tossed in a light, zesty vinaigrette. Crisp, bright, and bursting with natural flavors, this salad is the perfect healthy side to brighten any meal.

Pint

$4.00


Quart

$8.00



Crisp & Creamy Coleslaw

Crisp, vibrant, and refreshingly light, our coleslaw is tossed in a tangy vinaigrette with just the right touch of creamy mayo, letting the natural crunch and sweetness of fresh cabbage and carrots shine. A perfect, zesty side that balances creaminess and brightness in every bite.

Pint

$3.50


Quart

$7.00

Dairy free


Egg Salad

Creamy, rich, and perfectly seasoned, our classic egg salad blends tender chopped eggs with a hint of mustard and mayo for a smooth, comforting bite. Ideal for sandwiches, crackers, or a quick snack that never goes out of style.

1/2 pound

$4.50


1 pound

$9.00



Chicken Salad

A true crowd favorite—Zayde’s Famous Chicken Salad features tender, juicy chunks of chicken paired with crisp celery, savory herbs, and a creamy dressing bursting with flavor. Hearty yet fresh, it’s perfect for sandwiches, wraps, or a satisfying salad plate.

1/2 pound

$12


1 pound

$24



Chopped Liver

Rich, silky, and deeply savory, our chopped liver is a classic Jewish delicacy crafted from premium ingredients and traditional recipes. Perfectly spreadable, it’s a flavorful starter that pairs beautifully with rye bread or crackers. Sold by the pound.

1/2 pound

$7


1 pound

$14

Stickers

Chopped Liver Sticker

$2



Smoked Salmon

A pound of smoked fish items serves approximately 6 to 7 guests




Eastern Nova Scotia Salmon

A true delicacy from the East Coast, our Eastern Nova Scotia smoked salmon is cold-smoked to perfection for a smooth, melt-in-your-mouth texture. Mild in flavor with a buttery richness, it’s a classic that showcases the luxurious side of smoked salmon—unforgettable on a bagel, platter, or straight from the slice.

1/2 pound

$27


1 pound

$54



Irish Organic Smoked Salmon

From the pristine waters of Ireland’s rugged coast comes this exquisite organic smoked salmon—expertly cold-smoked for a delicate texture and a balanced, refined flavor. Sustainably sourced and beautifully presented, this platter offers silky slices with a hint of sea breeze and oak smoke. Perfect for entertaining, elevating brunch, or savoring with a splash of lemon and capers.

1/2 pound

$28


1 pound

$56

Organic


Kippered Baked Salmon

Rich, flaky, and irresistibly tender, our Kippered Salmon is hot-smoked to perfection, giving it a buttery texture and a gentle, comforting smokiness. Often called “baked salmon,” this New York deli classic is fully cooked and ready to enjoy—ideal for bagels, brunch boards, or simply savored on its own as a satisfying snack, no frills required.

1/2 pound

$24


1 pound

$48



Scottish Smoked Salmon

Traditionally cold-smoked over oak in the cool, misty air of Scotland, this salmon boasts a silky texture and a deep, savory flavor with just the right hint of smoke. Its subtle brininess and balanced richness make it a favorite for those who appreciate smoked salmon with a bit of bold character and old-world charm.

1/2 pound

$27


1 pound

$54



Norwegian Smoked Salmon

Delicately cold-smoked for a silky texture and a whisper of natural wood smoke, this Norwegian classic strikes the perfect balance—rich, yet never too fatty. Elegant, refined, and ready to impress on any platter.

1/2 pound

$25


1 pound

$50




Specialty Smoked Fish




Sturgeon

A true delicacy with royal roots, our smoked sturgeon offers firm, meaty slices with a clean, buttery flavor and a delicate smokiness. This luxurious fish has long been prized for its rich texture and subtle brine—perfect for a refined brunch or a special-occasion spread.

1/2 pound

$35


1 pound

$70



Sable

Velvety, rich, and gently smoked, our sable is a melt-in-your-mouth indulgence. Sometimes called "butterfish" for its luxurious texture, this classic deli favorite is lightly brined and cold-smoked to highlight its natural sweetness. A must-have for lovers of bold, silky smoked fish.

1/2 pound

$35


1 pound

$70



Whitefish

Flaky, flavorful, and full of old-world charm, our smoked whitefish is traditionally hot-smoked for a golden skin and deeply savory bite. Whether served whole or hand-flaked, it's a centerpiece of any smoked fish platter—rustic, satisfying, and always crowd-pleasing.

1/2 pound

$15


1 pound

$30



Chubs

Small in size but big on flavor, our smoked chubs are a beloved deli classic. Each order includes one whole fish. These golden-skinned, hot-smoked fish offer a rich, oily texture and an intense smoky flavor that true fans crave. Served whole or filleted, they bring a nostalgic touch to any traditional spread.

$15



Citrus Peppered Mackerel

Bold and vibrant, this hot-smoked mackerel is seasoned with cracked black pepper and a bright citrus twist for a flavor that’s both zesty and rich. The result? A beautifully flaky fish with a punch of personality—perfect for livening up any brunch spread or standing out on a mixed fish platter.

1/2 pound

$14


1 pound

$28



Yellowfin Tuna

Lean, clean, and elegantly smoked, our yellowfin tuna brings a mild, meaty flavor with a silky finish. Sliced thin and artfully arranged, this platter showcases the delicate balance of ocean freshness and gentle smoke—perfect for seafood lovers looking for something refined, yet distinctive.

1/2 pound

$19


1 pound

$38



Brook Trout

Delicately smoked and perfectly flaked, this trout brings a rich, savory depth to your holiday table. Each order includes one whole fish. A beautiful balance of tradition and flavor, it’s a sophisticated choice for any festive spread.

$13




Cured Salmon




Pastrami

A true appetizing gem, our Pastrami Salmon brings all the cozy deli nostalgia you love—peppery spice, smoky aroma, and melt-in-your-mouth salmon that tastes like the best kind of Sunday spread. Familiar, surprising, and absolutely irresistible.

1/2 pound

$15.50


1 pound

$31.00



Gravlox

Silky, buttery, and melt-in-your-mouth smooth, our gravlax is cured with fresh dill, citrus, and just the right touch of sweetness. It’s the brunch hero, the bagel’s best friend, and the star of any schmear-worthy moment. One bite and—mazel—it’s nostalgia on a plate.

$52



Beet Gravlox

A showstopper in ruby red, this beet-kissed gravlax brings a gentle earthiness and a pop of color worthy of any deli counter. Delicately cured and slightly sweet, it’s the artsy cousin in the lox family—vibrant, fresh, and ready for its close-up on your bagel.

$52



Belly Lox (Salty)

Rich, salty, unapologetically old-school. Our belly lox is for the purists—the ones who know that true lox should taste like the ocean gave you a hug. It’s silky, briny, and deeply traditional, the way your bubbie (and hers) liked it.

$48



Pickled Lox

A beloved deli throwback you don’t see every day. Tangy, sweet, and beautifully brined, our pickled lox brings that perfect balance of vinegar, spice, and silky salmon. It’s punchy, nostalgic, and guaranteed to bring back memories of Sunday mornings, crowded tables, and endless “just one more slice.”

$48




Meat

A pound of meat approximately serves 4 to 5 guests. Our Sweet Chili Beef Jerky is sold in a two-pound portion.




Corned Beef

Our traditional corned beef is brined and simmered until tender, then sliced thin for a melt-in-your-mouth experience. With its subtle spice blend and satisfying texture, this deli staple that pairs beautifully with rye bread and mustard.

1/2 pound

$14.50


1 pound

$29



Pastrami

A true appetizing gem, our Pastrami Salmon brings all the cozy deli nostalgia you love—peppery spice, smoky aroma, and melt-in-your-mouth salmon that tastes like the best kind of Sunday spread. Familiar, surprising, and absolutely irresistible.

1/2 pound

$15.50


1 pound

$31.00



Roast Beef

Our roast beef is oven-roasted to juicy perfection, then thinly sliced to highlight its tender, flavorful character. With a subtle hint of seasoning and a beautiful pink center, ideal for sandwiches or elegant appetizer spreads.

1/2 pound

$12.50


1 pound

$25



Smoked Turkey

Delicately smoked to enhance its natural, mild flavor, our smoked turkey offers moist, tender slices with a gentle smoky aroma. Perfect for those seeking a flavorful yet lighter option, our smoked turkey shines in wraps, sandwiches, or on its own.

1/2 pound

$12.50


1 pound

$25.00



Roasted Turkey

Oven-roasted until golden and juicy, our roasted turkey is thinly sliced for a tender, savory bite. The roasted turkey captures the essence of a home-cooked meal and pairs beautifully with a variety of sides or condiments.

1/2 pound

$12.50


1 pound

$25



Beef Salami

Bold and savory, our beef salami is expertly cured and seasoned for a rich, robust flavor. Thinly sliced and ready to serve, our beef salami is perfect for charcuterie boards, antipasto platters, or adding a flavorful punch to any gathering.

1/2 pound

$12.50


1 pound

$25.00



Sweet Chili Beef Jerky

Sold in 2-pound portions, our Sweet Chili Beef Jerky is packed with the perfect balance of sweetness and chili heat. Thinly sliced and perfectly seasoned, each bite delivers bold flavor with a satisfying chew—making it a flavorful conversation starter at your Passover table.

$8




Desserts




Sweet Noodle Kugel

A comforting casserole of tender egg noodles baked with sweet cream, cinnamon, and a hint of vanilla. Creamy, golden, and perfectly sweetened—this kugel is a traditional favorite that feels like a warm hug in every bite. Each order comes in a pint.

$6.99



Rugelach

Delicate, crescent-shaped pastries filled with fruit preserves, nuts, and chocolate, our rugelach are tender and flaky with a perfect sweet finish. A little bite of pure joy in every swirl. Each order is 16 oz.

8 oz

$10


16 oz

$19.99

Rugelach Flavors

Apricot

Raspberry

Raspberry chocolate-dipped



Macaroons

Chewy, sweet, and coconut-packed, our macaroons are golden on the outside with a tender, moist center—a simple yet irresistible treat. Sold by the pound.

4 pcs (one flavor)

$5.95


9 pcs (assorted)

$13.95

Macaroon Flavors

Plain

Chocolate-Dipped

Cranberry Chocolate-Dipped



Blintzes

Thin, tender crepes filled with sweetened farmer’s cheese and gently fried until golden. Served warm with a dollop of sour cream or fresh fruit compote, they’re a luscious dessert or brunch favorite.

4 pcs

$12


6 pcs

$18



New York Cheesecake

Sold by the slice., our. creamy, dense, and decadently smooth, our New York Cheesecake is a classic indulgence with a buttery graham cracker crust. Each bite melts in your mouth with rich cream cheese flavor and just the right hint of sweetness.

Slice

$6.99


Whole Cake

$50.99



Vegan Rice Pudding

Comes in 1/2 pint portions, this dairy-free rice pudding is made with oat milk and infused with warm spices like cinnamon and nutmeg. A luscious, plant-based dessert that feels both wholesome and indulgent.

$4.99

Vegan


Sweet Noodle Pudding

Come in a pint, our sweet noodle pudding offers tender egg noodles bathed in a creamy, sweet custard with a touch of cinnamon and vanilla. Warm, nostalgic, and deeply satisfying with every spoonful.

$6.99



Rice Pudding

Comes in a pint, our classic and creamy rice pudding is slowly cooked to silky perfection with milk, sugar, and a hint of vanilla. A timeless dessert that’s simple, soothing, and utterly delicious. Each order comes in a pint.

$6.99



Flourless Cake

Come in a loaf, our flourless chocolate cake is rich, dense, and deeply chocolatey, made without flour for a perfectly smooth, fudgy texture. Decadent yet elegant, it’s a Passover dessert that feels both classic and indulgent—perfect for the Seder table or any night of the holiday.

$12



Chocolate Toffee Matzah

Our chocolate toffee matzah is a Passover favorite—crisp sheets of matzah layered with buttery caramelized toffee and finished with a rich coating of smooth chocolate. Sweet, crunchy, and completely addictive, it’s the perfect holiday treat for your Seder table or all week long.

8 oz

$12


16 oz

$24

Toffee Flavors

Sea Salt Caramel

Chocolate & Almonds

Dried Fruit & Pecans




Chocolate Platters




Jumbo Malt Balls

Crispy malted milk centers wrapped in a thick, velvety layer of rich milk chocolate. These jumbo treats deliver the perfect crunch with a smooth, creamy finish—impossible to eat just one.

1/2 pound

$10


1 pound

$20



Cherry Marshmallow Twist

Fluffy cherry-flavored marshmallow wrapped in a silky ribbon of dark chocolate. Light, chewy, and just the right amount of sweet—a nostalgic treat with a grown-up twist.

1/2 pound

$10


1 pound

$20



Raspberry Jelly Rings

Bright raspberry jelly enrobed in a rich dark chocolate shell. The perfect balance of tart, sweet, and smooth, these classic confections are as eye-catching as they are irresistible.

1/2 pound

$10


1 pound

$20



White Chocolate Almond Bark

Creamy white chocolate blended with crunchy roasted almonds for a sweet and nutty bite. Each piece delivers the perfect balance of smooth richness and satisfying crunch.

1/2 pound

$15.00


1 pound

$30.00



Almond Buttercrunch

Golden toffee layered with rich milk chocolate and topped with roasted almonds. Crisp, buttery, and irresistibly crunchy, it's a classic treat with a satisfying snap in every bite.

1/2 pound

$15.00


1 pound

$30.00



Jelly Graham Crackers

Crisp graham crackers topped with a layer of fruity jelly and coated in smooth milk or dark chocolate. A sweet, chewy, and crunchy combo that hits all the right notes.

1/2 pound

$15.00


1 pound

$30.00



Chocolate-Covered Graham Crackers

Crispy graham crackers coated in a rich layer of milk or dark chocolate. Sweet, crunchy, and smooth all in one bite—a simple classic that never goes out of style.

1/2 pound

$15.00


1 pound

$30.00



Chocolate Almond Bark

Velvety chocolate packed with roasted almonds for a perfectly crunchy, nutty treat. Every piece delivers a satisfying mix of smooth richness and toasted flavor.

1/2 pound

$15.00


1 pound

$30.00



Candy Fruit Slices

Comes in a 8 oz box, Our candy fruit slices are a nostalgic treat straight from bubbe’s kitchen—sweet, chewy, and bursting with vibrant fruit flavors.

$6.99



Sugar Free Chocolate Almond Bark

Indulge guilt-free with our rich, decadent Sugar-Free Chocolate Almond Bark. Made with premium sugar-free dark chocolate and loaded with roasted whole almonds, this treat offers the perfect balance of crunch and smooth, chocolatey satisfaction—without the added sugar. Ideal for those watching their sugar intake, but unwilling to compromise on flavor.

1/2 pound

$15.00


1 pound

$30.00

Sugar free


Sugar Free Almond Buttercrunch

Our Sugar-Free Almond Buttercrunch features layers of crisp, buttery toffee made with sugar-free ingredients, coated in rich sugar-free chocolate and topped with crushed roasted almonds. It’s the perfect combination of sweet, salty, and crunchy indulgence—crafted for those who want all the flavor, with none of the sugar.

1/2 pound

$15.00


1 pound

$30.00

Sugar free


Sugar-Free Chocolate-Covered Marshmallows

Chocolate-Covered Marshmallows feature light, fluffy marshmallows coated in a smooth layer of premium sugar-free chocolate. Perfect for those craving a nostalgic favorite with zero added sugar. Sweetened with care, and crafted for guilt-free enjoyment.

1/2 pound

$15.00


1 pound

$30.00

Sugar free


Sugar Free Jelly Raspberry Bars

Bursting with bright raspberry flavor and layered with care, our Sugar-Free Jelly Raspberry Bars are a fruity, satisfying treat, without the added sugar. Each bar features a soft, buttery base topped with a generous layer of raspberry jelly, all sweetened with sugar-free alternatives for a guilt-free indulgence. Perfect with a cup of tea or as a light dessert you can feel good about.

1/2 pound

$15.00


1 pound

$30.00

Sugar free

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